Happy Pepero Day in Korea—The Sweetest Celebration on November 11!

Every year on November 11, South Korea turns into a chocolate wonderland for one of its cutest celebrations — Pepero Day (빼빼로데이). From convenience stores to classrooms, everywhere you look, people are exchanging thin chocolate-dipped cookie sticks called Pepero, spreading sweetness and smiles across the country. 💕

Happy Pepero Day in Korea 11/11

What Is Pepero Day?

Pepero Day is an unofficial romantic and friendship holiday in South Korea, celebrated much like Valentine’s Day. The idea is simple: give Pepero sticks to your loved ones — whether they’re your crush, your best friend, or even your co-workers.

The date 11/11 was chosen because the four “1s” resemble four Pepero sticks lined up together! Since then, November 11 has become the ultimate day for sharing love, appreciation, and (of course) delicious snacks.

The Origin Story

The origins of Pepero Day trace back to the 1990s, when a group of students reportedly exchanged Pepero sticks, wishing to become “tall and slim like Pepero.” 😄

The story quickly spread, and Lotte Confectionery, the maker of Pepero, turned the idea into a fun, nationwide event. What started as a cute school tradition is now one of Korea’s most popular and profitable snack holidays — even rivaling Valentine’s Day in terms of excitement and sales!

Pepero in Convenience Stores

How Koreans Celebrate Pepero Day

Pepero Day isn’t just for couples — it’s for everyone! Here’s how people celebrate across Korea:

1. Couples exchange Pepero gift boxes with sweet messages or go on special Pepero-themed dates.
2. Friends and classmates share Pepero as a sign of friendship and affection.
3. Companies and offices organize small Pepero exchanges to boost team spirit.

4. Shops and cafes release limited-edition Pepero sets, gift packs, and creative desserts.

You can find Pepero in every flavor imaginable — from classic chocolate to almond, strawberry, green tea, cookies & cream, and even seasonal special editions like mint or red velvet!

Fun Facts About Pepero Day

Date: November 11 (11/11)
Official giving time: 11:11 a.m. on 11/11 — for “extra luck and sweetness”
Best-selling flavors: Chocolate, Almond, and Nude (chocolate inside!)

Pepero Day is sometimes compared to Japan’s Pocky Day, which also falls on November 11.

A Day That’s All About Sharing Sweet Moments

While some might call it a “marketing holiday,” Pepero Day is really about connection and kindness — a small, joyful reminder to appreciate the people around you. Whether you’re in school, at work, or traveling in Korea, you’ll see people laughing, sharing snacks, and enjoying the warmth of the moment.

So next time November 11 comes around, grab a box (or two!) of Pepero and join in the fun. Because in Korea, even a simple cookie stick can make someone’s day a little sweeter. 🍫🥰

If You’re in Korea on November 11

Here are some fun ideas:

Visit convenience stores like CU, GS25, or 7-Eleven to see special Pepero displays.
Stop by Lotte Mart for limited-edition flavors and cute gift packaging.
Share Pepero with your travel buddies or local friends — you’ll instantly make memories!

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