BLACKPINK has officially returned with their new EP ‘Deadline’ on February 27, and within just 24 hours, the global supergroup has once again rewritten K-pop history.
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| Deadline Hits 1.46M sales in 24 hours, top Itunes in 32 regions |
1. Over 1.46 Million Sales in Just 24 Hours
According to Hanteo Chart data, Deadline sold over 1.46 million copies on its first day — setting the record for the highest first-day sales for any K-pop girl group ever.
In an industry where first-day numbers define an era, BLACKPINK didn’t just meet expectations — they exceeded them in spectacular fashion. This milestone reinforces their dominance not only in the girl group category but across the entire K-pop industry.
2. Global Chart Domination: No. 1 in 32 Regions
The momentum didn’t stop with physical sales.
Deadline soared to No. 1 on iTunes in 32 regions worldwide, proving once again that BLACKPINK’s global reach is unmatched. From Asia to Europe to the Americas, fans rallied instantly — pushing the EP to the top of charts within hours of release.
This kind of international synchronization highlights the power of the BLINK fandom and BLACKPINK’s position as a truly global act.
3. “GO” Music Video Explodes Worldwide
The title track “GO” immediately trended No. 1 worldwide on YouTube, surpassing 20 million views in record time.
High-energy visuals, bold styling, and stadium-ready production have turned “GO” into an instant anthem. The song’s powerful hook and cinematic MV aesthetic reinforce BLACKPINK’s signature formula: confidence, charisma, and global appeal.
4. 100 Million YouTube Subscribers — A Historic Milestone
As if comeback achievements weren’t enough, BLACKPINK also reached 100 million YouTube subscribers, becoming the first artist in history to achieve this milestone.
This isn’t just a number — it’s a testament to over eight years of global influence, viral performances, and cross-cultural impact.
5. When K-Pop Meets Korean Heritage
In a symbolic and unexpected collaboration, the National Museum of Korea turned pink to celebrate the group’s return.
From now until March 8, BLACKPINK are featured as special cultural guides, introducing visitors to Korea’s national treasures. It’s a powerful statement: modern K-pop icons connecting global audiences to Korean history and heritage.
This partnership shows how BLACKPINK’s influence extends beyond music — into culture, tourism, and national branding.
6. Tracklist Spotlight: Which Song Is Your Favorite?
Deadline delivers diverse sounds and moods:
- GO – High-octane title track with explosive energy
- JUMP – A pre-release hype anthem
- Me and My – Retro-inspired vibes
- Champion – Stadium-ready empowerment anthem
- Fxxxboy – Emotional and deeply expressive
Each track highlights a different color of BLACKPINK’s artistry — from bold confidence to vulnerability.
With record-breaking sales, global chart domination, viral music videos, and a historic YouTube milestone, BLACKPINK has once again proven why they remain at the top of the K-pop industry.
Deadline is not just another comeback — it’s a statement.
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